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E-commerce + managed services

Dealer Portal vs Shopping Cart Elite (SCE)

Shopping Cart Elite (SCE) offers e-commerce websites, marketplace tools and a team of managed-service staff, and has offered a motorsports edition since 2012. Dealer Portal is software your own team runs, built around Lightspeed DMS. Here is the comparison.

Who each one fits

The short answer.

Shopping Cart Elite may fit better if you are…

Sellers who want a full-service team (dedicated web master, data, design, marketplace, PPC, email and SEO staff) running their e-commerce, and who want product submission to Walmart and Google Shopping as well as eBay and Amazon.

Dealer Portal may fit better if you are…

Dealers who want to run their parts business themselves from one Lightspeed-connected dashboard: their own parts website, Amazon and eBay, orders into Lightspeed EVO, shipping, email and texting, for a flat $850 a month.

Side by side

Features and pricing.

Shopping Cart Elite (SCE)Dealer Portal
PriceFull-service plans listed at $1,995/mo and $3,995/mo, plus a profit-split partner plan from $2,999/mo. A promotional $599/mo first three months is shown on the $1,995 plan.[1]$850/mo, all modules included
Email, texting, shipping, Amazon/eBay sync, Lightspeed sync, parts website, unit inventory website (built for you), Facebook poster, AI helper
Custom e-commerce websiteIncluded in full-service plans[1]Included, stocked from Lightspeed
MarketplacesProduct submission to eBay, Amazon and Walmart; Google Shopping[1]Amazon and eBay, plus your parts website
Dedicated staffWeb master, tech, data, design, developer, eBay & Amazon, PPC, email and SEO staff on full-service plans[1]Software your team runs, with unlimited tech support
Lightspeed DMS syncNot listed on the pricing pageParts, major units and orders to Lightspeed EVO
Built-in shipping labelsNot listedIncluded (FedEx, UPS, USPS)
Texting platformNot listedIncluded (10,000 texts/mo)

Dealer Portal is $850/month with no hidden fees: unlimited orders, tech support and email sends, 10,000 texts and $50 of AI usage a month included. Texts over 10,000 or AI usage over $50 in a month are billed as overage.

Sources

  1. [1] Shopping Cart Elite overview and pricing, checked November 9, 2026
  2. Dealer Portal: pricing and features on this site.
Build your stack

What it costs to match Dealer Portal.

Drag to your list size. Shopping Cart Elite is preselected for the website and marketplaces; add the other tools you'd need, then compare the total with Dealer Portal's $850/mo, all modules included.

FAQ

Dealer Portal vs Shopping Cart Elite questions.

Is Dealer Portal a Shopping Cart Elite alternative for powersports dealers?

Yes, for dealers who want software they run themselves instead of a managed-service team. Dealer Portal includes a custom parts website, Amazon and eBay sync, Lightspeed sync, shipping, email and texting.

Does Dealer Portal include a website like SCE?

Yes. Every plan includes a custom parts website with fitment search, OEM diagrams for supported brands and online checkout.

Does Dealer Portal list on Walmart?

No. Dealer Portal lists on your parts website, Amazon and eBay.

How do the prices compare?

SCE lists full-service plans at $1,995 and $3,995 a month. Dealer Portal is $850 a month with no hidden fees; it doesn't include a dedicated marketing staff.

Dealer Portal modules in this comparison

Take a closer look

More comparisons

Comparisons reflect each vendor's public website as checked on November 9, 2026. Features and prices change, so confirm details with each vendor. "Not listed" means we didn't find it on the public pages we reviewed, not that the product lacks it. ChannelAdvisor, Rithum, Shopping Cart Elite, Dealer Spike, Kenect, Podium, ShipStation, ShipWorks, Klaviyo, Constant Contact, InventoryFlow, Powersports Support, Lightspeed, Amazon, eBay, Facebook and other names are trademarks of their respective owners. Dealer Portal is not affiliated with or endorsed by them; names are used only to identify the products compared.

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See how Dealer Portal compares with your own store.

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