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Shipping software

Dealer Portal vs ShipStation

ShipStation is web-based shipping software for online sellers, with rate shopping, labels, LTL freight, returns and automation. Dealer Portal includes a shipping module as part of a Lightspeed-connected dealer platform. Here is how shipping compares.

Who each one fits

The short answer.

ShipStation is a shipping tool. Dealer Portal replaces your shipping tool plus email, texting, marketplace sync and your parts website for one price: $850/mo, all modules included. So compare it with the whole stack, not one tool.

ShipStation may fit better if you are…

Online sellers who want a dedicated, widely integrated shipping tool with many channel connections, automation rules, returns portals and warehouse features, priced by plan and volume.

Dealer Portal may fit better if you are…

Dealers who want shipping in the same system that already holds their Lightspeed stock and their Amazon, eBay and website orders, with tracking sent back to the channel automatically.

Side by side

Features and pricing.

ShipStation is a shipping tool. Dealer Portal replaces your shipping tool plus email, texting, marketplace sync and your parts website for one price: $850/mo, all modules included. So compare it with the whole stack, not one tool.
ShipStationDealer Portal
Price (this tool only)Starter $14.99/month; Standard and Premium prices not shown on the page we reviewed. Postage is billed separately.[1]$850/mo, all modules included
Email, texting, shipping, Amazon/eBay sync, Lightspeed sync, parts website, unit inventory website (built for you), Facebook poster, AI helper
Scan to verify"Barcode scan – verify & print" listed on Standard and Premium, not Starter[1]Scan to ship and scan to verify included
Typical dealer cost~$500/mo with scan-to-ship. Typical dealer cost: what powersports dealers we work with report paying, Nov 2026; your pricing may vary.Included in $850/mo
Rate shopping & labelsYes, with your own or ShipStation's carrier rates[1]Yes: FedEx, UPS and USPS
LTL freightRate comparison, booking, BOLs[1]Freight quotes, BOLs and pickups
ReturnsReturn labels; branded returns portal on higher plans[1]Returns in Web Hub
Users3, 10 or 15 users by plan[1]Team logins with module access
Free trial30-day free trial[1]Book a demo
Lightspeed DMS syncNot listedParts, major units and orders to EVO; counter invoices flagged to ship

Dealer Portal is $850/month with no hidden fees: unlimited orders, tech support and email sends, 10,000 texts and $50 of AI usage a month included. Texts over 10,000 or AI usage over $50 in a month are billed as overage.

Sources

  1. [1] ShipStation pricing, checked November 9, 2026
  2. Dealer Portal: pricing and features on this site.
Build your stack

What it costs to match Dealer Portal.

Drag to your list size. ShipStation is highlighted for shipping; add the other tools you'd need, then compare the total with Dealer Portal's $850/mo, all modules included.

FAQ

Dealer Portal vs ShipStation questions.

Is Dealer Portal a ShipStation alternative for powersports dealers?

If you want shipping inside your Lightspeed-connected dealer system, yes. ShipStation is a standalone shipping product with more shipping-specific features and integrations.

Does Dealer Portal send tracking to Amazon and eBay?

Yes. When you ship, tracking goes back to the channel.

Can Dealer Portal ship Lightspeed counter sales?

Yes. Lightspeed parts invoices flagged for shipping appear in the Shipping queue.

Do I pay for postage separately?

With either tool you pay your carrier for postage. Dealer Portal's $850 includes the shipping module itself.

Dealer Portal modules in this comparison

Take a closer look

More comparisons

Comparisons reflect each vendor's public website as checked on November 9, 2026. Features and prices change, so confirm details with each vendor. "Not listed" means we didn't find it on the public pages we reviewed, not that the product lacks it. ChannelAdvisor, Rithum, Shopping Cart Elite, Dealer Spike, Kenect, Podium, ShipStation, ShipWorks, Klaviyo, Constant Contact, InventoryFlow, Powersports Support, Lightspeed, Amazon, eBay, Facebook and other names are trademarks of their respective owners. Dealer Portal is not affiliated with or endorsed by them; names are used only to identify the products compared.

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