Dealer Spike builds dealership websites and marketing for powersports, marine, RV and outdoor equipment dealers, with unit inventory syndication and an automated email program. Dealer Portal centers on parts e-commerce and operations (Lightspeed sync, Amazon and eBay, shipping and texting) and also includes a unit inventory website we build for you.
Dealers who want a unit-focused dealership website with OEM inventory data, unit syndication to many marketplaces, SEO/SEM services and a marketing team behind them.
Dealers who want a unit inventory website built for them plus parts sold online: Lightspeed parts and units synced to their own websites, Amazon and eBay, with orders going into Lightspeed EVO and shipping, email and texting built in.
| Dealer Spike | Dealer Portal | |
|---|---|---|
| Price | Not listed on dealerspike.com (demo request) | $850/mo, all modules included Email, texting, shipping, Amazon/eBay sync, Lightspeed sync, parts website, unit inventory website (built for you), Facebook poster, AI helper |
| Dealership website | Yes, mobile-first dealer websites with OEM inventory data[1] | Unit inventory website built for you, synced with Lightspeed major units, plus a custom parts website |
| Unit syndication | Automatic syndication to 200+ marketplaces[1] | Facebook Marketplace poster for major units |
| DMS integration | "Real-time DMS integration" (specific DMS not named on the home page)[1] | Lightspeed: parts, major units, orders to EVO |
| Email marketing | Automated email marketing program[1] | Email builder and automations, unlimited sends |
| Amazon / eBay parts listings | Not listed | Included |
| Built-in shipping labels | Not listed | Included (FedEx, UPS, USPS) |
Dealer Portal is $850/month with no hidden fees: unlimited orders, tech support and email sends, 10,000 texts and $50 of AI usage a month included. Texts over 10,000 or AI usage over $50 in a month are billed as overage.
Drag to your list size. Dealer Spike is preselected for the website; add the other tools you'd need, then compare the total with Dealer Portal's $850/mo, all modules included.
It overlaps on email marketing and a dealer website, but the focus is different. Dealer Spike adds unit syndication to 200+ marketplaces, SEO/SEM services and a marketing team; Dealer Portal adds parts e-commerce, Amazon and eBay, shipping, texting and Lightspeed operations, and includes a unit inventory website we build for you.
Yes. We build your unit inventory website as part of Dealer Portal, synced with your Lightspeed major units, alongside your custom parts website.
Dealer Portal posts major units to Facebook Marketplace through each salesperson's profile. It doesn't list units on other unit marketplaces.
Yes. It reads parts and major units from Lightspeed and delivers web orders to Lightspeed EVO Web Orders.
Your parts website's orders, customers and numbers in one place.
Learn more →Bikes, ATVs and side-by-sides: we build your unit inventory website and keep it in agreement with Lightspeed.
Learn more →Email and SMS marketing built for your parts customers.
Learn more →Comparisons reflect each vendor's public website as checked on November 9, 2026. Features and prices change, so confirm details with each vendor. "Not listed" means we didn't find it on the public pages we reviewed, not that the product lacks it. ChannelAdvisor, Rithum, Shopping Cart Elite, Dealer Spike, Kenect, Podium, ShipStation, ShipWorks, Klaviyo, Constant Contact, InventoryFlow, Powersports Support, Lightspeed, Amazon, eBay, Facebook and other names are trademarks of their respective owners. Dealer Portal is not affiliated with or endorsed by them; names are used only to identify the products compared.
A 20-minute demo with your Lightspeed store, your distributors and your marketplaces.