Klaviyo is an email and SMS marketing platform for online stores, priced by active profiles. Dealer Portal includes an email builder and SMS campaigns inside a Lightspeed-connected dealer platform.
Online brands that want deep e-commerce segmentation, advanced flows and a large integration ecosystem, and are comfortable with pricing that grows with list size.
Dealers who want email campaigns and automations next to their parts website, marketplaces and texting, with unlimited email sends in one flat price.
| Klaviyo | Dealer Portal | |
|---|---|---|
| Price (this tool only) | Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo (500 active profiles, 5,000 emails/mo); price rises with profiles[1] | $850/mo, all modules included Email, texting, shipping, Amazon/eBay sync, Lightspeed sync, parts website, unit inventory website (built for you), Facebook poster, AI helper |
| Free plan | Yes, up to 250 active profiles[1] | No free plan |
| Send limits | 5,000 emails/mo at 500 active profiles; limits rise with plan size[1] | Unlimited email sends |
| SMS | $5 of mobile messages a month included; more billed by usage[1] | 10,000 texts/mo included |
| Reviews & helpdesk | Included in limited amounts (e.g. Helpdesk 10 tickets/mo on Email)[1] | Not included |
| Lightspeed DMS sync | Not listed | Parts, major units and orders to EVO |
| Marketplace listing | Not listed | Amazon, eBay and your parts website |
Dealer Portal is $850/month with no hidden fees: unlimited orders, tech support and email sends, 10,000 texts and $50 of AI usage a month included. Texts over 10,000 or AI usage over $50 in a month are billed as overage.
Drag to your list size. See Klaviyo's published price, then add the other tools you'd need, then compare the total with Dealer Portal's $850/mo, all modules included.
For dealers who want email built into their parts and operations system, yes. Klaviyo offers more advanced segmentation and integrations.
No. Email sends are unlimited.
You can import contacts into Dealer Portal from a CSV file.
It can draft a complete campaign for you to review. It never sends on its own.
Email and SMS marketing built for your parts customers.
Learn more →Shared customer texting for sales, service and parts.
Learn more →Your parts website's orders, customers and numbers in one place.
Learn more →Comparisons reflect each vendor's public website as checked on November 9, 2026. Features and prices change, so confirm details with each vendor. "Not listed" means we didn't find it on the public pages we reviewed, not that the product lacks it. ChannelAdvisor, Rithum, Shopping Cart Elite, Dealer Spike, Kenect, Podium, ShipStation, ShipWorks, Klaviyo, Constant Contact, InventoryFlow, Powersports Support, Lightspeed, Amazon, eBay, Facebook and other names are trademarks of their respective owners. Dealer Portal is not affiliated with or endorsed by them; names are used only to identify the products compared.
A 20-minute demo with your Lightspeed store, your distributors and your marketplaces.