The usual stack
- DMS: Lightspeed for parts, service, units and accounting. Dealer Portal doesn't replace it; it's built around it.
- Parts website: an e-commerce site with fitment search and checkout
- Unit inventory website: your bikes, ATVs and side-by-sides online
- Marketplaces: Amazon and eBay listings, stock and orders
- Customer texting: a shared number for sales, service and parts
- Email and SMS marketing: newsletters, promotions and automations
- Shipping: labels, scanning and tracking
- Facebook Marketplace: getting units in front of local buyers
Questions to ask any vendor
- Does it read from Lightspeed, and do orders go back into Lightspeed?
- Is pricing published, and what's extra (texts, sends, AI, setup)?
- How many logins and bills does my team end up with?
- Can I limit what each employee sees?
Where Dealer Portal fits
Dealer Portal covers the parts website, unit inventory website, Amazon and eBay, texting, email and SMS campaigns, shipping, Facebook unit posting, team permissions and an AI helper, synced with Lightspeed. It's $850/mo with all modules included: unlimited orders, tech support and email sends, 10,000 texts a month and $50 of AI usage. Texts over 10,000 or AI usage over $50 in a month are billed as overage. The compare pages show sourced, side-by-side details for the tools dealers often use.